Discovery

I like to jump right in and see what users are actually doing, not just what they say they do. Watching them in action helps me spot real struggles and pain points that might not come up in conversation. At the same time, I keep the business goals in mind—because great design isn’t just about fixing user problems, it’s about creating solutions that make sense for the company too. Balancing both helps me design with purpose from the start.

Define the problem

If I’m not solving a real problem, I’m just throwing ideas at the wall and hoping something sticks—and that’s not how I work. I make sure to dig deep and understand what actually needs to be fixed before diving into design. It keeps my work focused and makes sure I’m creating something that truly helps, not just something that looks nice.

Ideation

I like to bounce ideas off my teammates and explore different perspectives—it helps me see angles I might have missed on my own. I also look into existing patterns to see what’s worked before, but I don’t let that limit my creativity. If a fresh approach makes more sense for the problem I’m solving, I’m open to exploring it. It’s all about finding the right balance between proven solutions and new ideas that could make a real impact.

Prototyping

I start with low-fi sketches or whiteboard doodles—whatever works. I get feedback from peers and then ramp up the detail to test things out.

Evaluate

I test my designs by putting them in front of real users and seeing how they interact. I focus more on what people do than what they say—actions speak louder, and they tell me where things need adjusting. It’s all about learning, tweaking, and improving over time until the design really works.